Erica and I have started a brand new community group. We had about 12 sign up sheets that indicated they were within our target group…either age, life-stage, location or preferred night to meet. We made the calls, we sent the emails. A couple of people acted like they had no idea what we were calling about, a few of them have never responded after multiple message and a couple of the couples that signed up have actually shown up. We have found that the difference between those who actually showed up and the ones that said they’d show and didn’t was simple. Ready? Here’s the secret. We actually met them face-to-face before they came.

When they can put a face to a name it takes some of the scary out of the equation. So if you’ve started a new group or you are thinking of starting one in January. Think face-to-face. Ask them to meet up for a cup o’ joe or a meal before you start your group. It raises the chances that they’ll show for the group.

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